netdefinition - making sense of content

On a simple level, successful content boils down to telling (and often selling) somebody something. Whether you're communicating to someone verbally, visually or aurally, you've got a message you're trying to get across. And you'll usually make use of several means simultaneously to communicate that message - consider the use of words, eye contact and body language when having a face-to-face conversation. Exactly the same is true in the Wild West of online media.

Irritatingly, things rarely remain that simple. With online content, you've got to consider technological possibilities, specific editorial techniques, information design and flow, user/viewer customisation, revenue generation through content distribution, overseas localisation - and much else. Consider how a decent content management database can allow you to maintain one central repository of material and serve it in an infinite number of ways. Remember that online users/viewers are fickle and have short attention spans: so keep them interested, engaged - keep them there. Don't ignore the revenue generation possibilities of serving content real-time to 3rd parties.

And the approach you take for one medium will need adapting for another. Consider how you access information via a PC screen versus how you do it via a TV or a mobile phone. The technologies are different - so are the styles of viewing. This means different content strategies are required.

But present your offering in the right way, to the right audiences - and the rewards are there for the taking.

Download white paper

For more information on netdefinition's take on the business of content creation, download our free 48-page white paper, entitled 'Content that works' - click here.

[What we can do for you] [Who are we?]