netdefinition - making sense of content

Copywriting

Whether you're creating new site content, updating an old site, writing an email newsletter or dreaming up snappy ad copy, netdefinition gives you access to a pool of talented, experienced copywriters. It's just like having your own internal copywriting department, except that this one expands and contracts to fit your needs precisely, saving you money, time and hassle.

Unsurprisingly, our clients seem to like this. Our writers are at the top of their game, so you never need to worry about their skills. We've done the sorting for you, so you don't need to waste time searching through CVs. And we simplify it all for you, giving you a single point of access to a fully flexible copywriting resource.

Consulting

The creation of digital content involves far more than words alone. It requires an awareness of issues such as graphics, technology, customisation, syndication and usability, as well as an understanding of multiple media such as web, wireless and television.

netdefinition's consultants combine their specific zones of expertise with straightforward common sense. We avoid the temptation of always following the popular received wisdom of the day. The recent difficulties in the web, broadband and WAP markets show the dangers of believing everything you read.

Instead, we concentrate on the basics: what content do people want, how do they 'consume' it, what will they pay money for, etc. The net result is to provide clients with the ability to formulate coherent, successful and profitable strategies in the creation of their digital content.

'White label' services to agencies

We work closely with a number of full-service web agencies. The nature of agency business means that work tends not to come in regular, steady flows. As such, an internal copywriting team can quickly become an expensive, underused overhead, difficult to justify to shareholders.

netdefinition offers the ideal solution: access to a full copywriting and consulting team without the permanent overheads. This service is generally provided in 'white label' form, ie. our copywriters are presented under the agency's name to the end client, not ours. That's fine by us.

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